Baylor Scott & White Health: Health Evaluator

Baylor Scott & White Health is a leading healthcare provider in Texas. They are going through a major rebrand and we had the opportunity to apply our interpretation of their new look to a SnapApp survey. Using their new guidelines (which only had print rules) as a reference we went through multiple versions to land on a look that portrayed who they are.

Version 1: Ethereal Look & Feel

Our first pass at the new SnapApp design had a more atmospheric feel. With lighter elements such as white ghost buttons and gradient builds.

Final Design: Strong Shapes & Energetic Colors

As we continued along in the process BS&W Health kept evolving their brand. The final version of the App consisted mainly of sharp 45 degree angles and bold colorways.

Baylor Scott & White Health: Health Evaluator

Baylor Scott & White Health is a leading healthcare provider in Texas. They are going through a major rebrand and we had the opportunity to apply our interpretation of their new look to a SnapApp survey. Using their new guidelines (which only had print rules) as a reference we went through multiple versions to land on a look that portrayed who they are.

Role
Senior Visual Designer
For
Hileman Group
Date
Spring 2019