Zirks is shaking up the container shipping industry with a whole new approach to inventory and part buying. They needed a landing page that portrayed a sense of confidence that would make their competitors look antiquated. It was my role to make that happen. Zirks was in a state of undefined brand parameters and looking for someone to push their presence into a new edgier space. The new design direction energized the Zirks team and directly influenced all other assets of the company.

After the client was exposed to the new design approach they were eager to apply it to the site that they were currently building. Our design approach was much more dramatic and darker in form than the all white site in staging. We needed to adapt our approach while enhancing the stagnant look. Finding compromise along the way. Ultimately, applying some swagger to the otherwise stale build.

Just like the landing page, the very first email Zirks needed to entice some wonder and excitement while matching its dramatic design style.