Role: Lead Designer
Baylor Scott & White Health Sports Performance Center Infographic
Baylor Scott & White Health is opening a brand new facility based around professional athletic training. At Hileman Group we had the opportunity to create assets to assist in the awareness of the benefits of professional versus self-training. We worked internally to come up with a story that would be impactful to 2 of their main personas (Youth and Adult). We then pitched this idea to BSWH and it was received very well.
In our initial infographic, our aim was to graphically explain the significant differences between self and professional training. We did this through typography and graphic elements.
Upon learning more about the client’s personas an image first approach was taken. Graphic and typography elements still add to the story. A split between Adult and Youth graphics allowed us to target each persona more effectively. All in all the infographics were a success and continue to engage new patients for the state of the art BSWH Sports Center.