Role: Lead Designer
Hileman Group Lead Generation Landing Page and Email Designs
Hileman Group was in need of a new lead generation landing page template and accompanying email design. Basically, a place to advertise gated content. It was important to remain close to the existing brand (as the rest of the site has not been updated) while elevating the look and feel. The first of many steps to move the brand in a new direction.
Landing Page Design
The first step was to include a new brand color that we have selected. It’s much darker presence makes for greater contrast with the other existing brand colors. The structure of the page is based on marketing research and A/B form testing. We also introduced a more modern iconography to the page.
Responsive Landing Page Design
The original lead gen landing page build would fall apart on smaller screens. It was clear we needed to nail down the exact look of the design system at its smallest size.
The main objective of this email template is to drive traffic to the lead gen page. Once the user has clicked through to the page, the 2 experiences (email and page) needed to be consistent.