Role: Creator and Lead Designer
- A yellowish citrus fruit.
There’s a universal desire to discover a meaningful relationship and it can be hard to find, but that’s where Lemon steps in — we narrow down the world of possibilities to a single fruit.
I decided to have a little fun with branding and color in this side project. Developing a website that explores how a single fruit can outgun any man on his best of days.
Lemon needed an inviting free-spirited look and feel to appeal to its core persona.
Name: Sarah Sarahson
Annual Household Income: 0-500k
Based on extensive market testing that was done in a vacuum while watching The New Girl, a woman is 65% more likely to choose a lemon over a lime. Scientists are still working out the reasoning for this but some theories have emerged. The most well regarded is that sometime in the late Triassic Period female dinosaurs preferred 2 syllable fruit to their 1 syllable counterparts. Of course, and this is common knowledge so forgive me, back then lemons were known as leemunes, while limes simply lims.
Now that we have done exhaustive research on our core user groups its time to build a brand. Combating every sitcom stereotype about men the lemon logo needed to breathe sensitivity and usefulness. Hence the subtle (not really) nod to the Mr. Fixit wrench. The airy font needed to let you know that its secure in who it is but is not afraid to admit when its wrong.
Who knew a lemon could be so attractive? The main goal of the design was to develop a system of modules that would move the user through the page while explaining the multiple uses of the product. Using a thin stroke and iconography placed over engaging lifestyle imagery the visitor could scan the contents of the page while being able to settle in a specific content area to learn more.
Because honestly, nobody searches for love with a mouse.
Fruitster App Design
To think that a fruit could get lonely and spend its time swiping right in the produce aisle really enhances my grocery experience.
That’s all Folks!
2. a person or thing, regarded as unsatisfactory, disappointing, or feeble.