Rankpocalypse Webinar Campaign

As search engines change, marketers need to stay on the forefront of all opportunities to better optimize their content. Hileman Group put together a webinar open to anyone who would like to survive the Rankpocalypse. We developed a theme, based on apocalyptic imagery, that positions our marketing experts as the superheroes that will save us all from the always changing landscape.

Landing Page Design

In an effort to turn a stagnant gated landing page into an immersive experience, I brought elements of the Rankpocalypse imagery into the page itself.

Webinar Leave Behind – The Anatomy of a SERP infographic

Using the aesthetic developed for the Rankpocalypse campaign, this infographic was created to explain the new additions to the Google search engine results page.

Rankpocalypse Webinar Campaign

As search engines change, marketers need to stay on the forefront of all opportunities to better optimize their content. Hileman Group put together a webinar open to anyone who would like to survive the Rankpocalypse. We developed a theme, based on apocalyptic imagery, that positions our marketing experts as the superheroes that will save us all from the always changing landscape.

Role
Senior Visual Designer
For
Hileman Group
Date
December 2017
Type
Webinar Campaign