Rankpocalypse Webinar Campaign
As search engines change, marketers need to stay on the forefront of all opportunities to better optimize their content. Hileman Group put together a webinar open to anyone who would like to survive the Rankpocalypse. We developed a theme, based on apocalyptic imagery, that positions our marketing experts as the superheroes that will save us all from the always changing landscape.
Landing Page Design
In an effort to turn a stagnant gated landing page into an immersive experience, I brought elements of the Rankpocalypse imagery into the page itself.
Webinar Leave Behind – The Anatomy of a SERP infographic
Using the aesthetic developed for the Rankpocalypse campaign, this infographic was created to explain the new additions to the Google search engine results page.