Role: Lead Visual Designer

Hileman Opening Day Party

The Annual Hileman Opening Day Party kicks off the Cleveland Indians season every year with an invite-only shindig and this year is no different. For this year’s event, I had the opportunity to illustrate all the marketing materials. By inventing “Billy”, the spunky little baseball that everyone loves, to help tell the story. Inspired by Cracker Jack boxes long ago with hopes to inject nostalgia into the user’s hearts.

Billy Baseball Event Mascot Creation

Event Landing Page

Event Email Designs

Supporting Materials - Craft Beer Labels

Event VIP Passes

Supporting Materials - Food & Drink Tags

And the loser gets the pie!

Hileman Opening Day Party

Senior Visual & UX Designer
The Hileman Group
March 2017