Hileman Opening Day Party
The Annual Hileman Opening Day Party kicks off the Cleveland Indians season every year with an invite-only shindig and this year is no different. For this year’s event, I had the opportunity to illustrate all the marketing materials. By inventing “Billy”, the spunky little baseball that everyone loves, to help tell the story. Inspired by Cracker Jack boxes long ago with hopes to inject nostalgia into the user’s hearts.
Billy Baseball Event Mascot Creation
Event Landing Page
Event Email Designs
Supporting Materials - Craft Beer Labels
Event VIP Passes
Supporting Materials - Food & Drink Tags
And the loser gets the pie!