Role: Lead Interactive and Visual Designer
Vitamix Store Experience
Designed with a movable system of modules the store experience made it easier for our internal marketing partners to promote the content of their choosing without any backend help. The overall design aesthetic was meant to be clean with precise content to move the user through the funnel with minimal effort. The organization of products into a series helped the user understand the key differences between the individual products.
Store Homepage Design
Store Homepage - Mobile Design
Product Collection Page Design
Product Collection Page - Mobile Design