Role: Lead Interactive and Visual Designer

Why Vitamix Content Section

The Why Vitamix sections main function is to serve as research tool for users to explore the many reasons why a vitamix blender is the best in its class. It is based on 5 content pillars and touches everything from durability of product to way of life. This was a very large undertaking that took a lot of collaboration with content, marketing, sales, and legal teams. The goal was to alleviate the users concerns with price hurdles while steering them away from mediocre blending equipment.

Precision Textures Page

Convenience Page

Durability Page

Why Vitamix Mobile Components Design

Why Vitamix Content Section

Senior Digital Designer