The Why Vitamix sections main function is to serve as research tool for users to explore the many reasons why a vitamix blender is the best in its class. It is based on 5 content pillars and touches everything from durability of product to way of life. This was a very large undertaking that took a lot of collaboration with content, marketing, sales, and legal teams. The goal was to alleviate the users concerns with price hurdles while steering them away from mediocre blending equipment.