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Aaron Gelston


UX Designer - Innovation




Welcome! I am digital designer living in the greater Cleveland area. I have a passion for visual design, illustration, art direction and collaboration.


Since 2011, I have aided in developing a completely responsive (mobile first) experience to provide meaningful content to Vitamix’s online audience. Working closely with the Content Strategy and Business Insights teams while pushing the brand into a premium aesthetic. An essential part of my process revolves around constant collaboration with UX and development partners.


UX Specialist - Innovation


Columbus, OH · 2021 – Present

I am currently working within the innovation space at Nationwide specializing in visual, interface and UX design for the ThreeSixZero initiative. Ensuring we are creating a successful product while maintaining an easily understandable and effortless customer experience.

UX Designer - Design System Lead

Hyland Software

Westlake, OH · 2019 – 2021

Responsible for evolving the visual style of the Hyland UI enterprise product design system. The system UI supports hundreds of products and over 15,000 companies.
• Working within an agile team designing user interfaces
• Designing components and patterns that support products system-wide
• Shaping the typography, color system and general look and feel of the product
• Building easy to use components in Figma using auto layout and variant properties
• Launching and maintaining the Hyland design system website
• Creating usage and spacing guidelines to ensure consistency across the product suite

Senior Visual Designer

The Hileman Group

Cleveland, OH · August 2016

As a senior resource I was responsible for the creative solutions and executions of numerous healthcare and financial businesses. Developing strong brands for companies and applying those attributes to design systems built for ease of use on their web properties.

Interactive Designer III


Cleveland, OH · 2011 – 2016

Responsible for designing engaging, usable, creative executions that are optimized from functionality, performance, and usability aspects on To ensure all experience designs are consistent while evolving the brand. Optimizing content for web publishing on multiple device types as well as applying user-centered design principles and best practices in all creative efforts. Working closely with other teams and departments to achieve a holistic user experience.


Bachelors – Arts

Cleveland State University

Cleveland, OH · 2006 – 2009


Adobe Creative Suite, Illustration, Design, Project Management, Art Direction, Social Integration, Branding, Photography, User Experience, Interaction Design, Print Design, Advertising, Social Media Marketing, Marketing, Corporate Identity, Brand Development, Email Marketing, Fine Art


Digital Design, Art Direction, Print Design, Illustration, Project Management